Imagine a world where you can’t sell life-changing medical devices without first juggling flaming chainsaws, balancing on a unicycle, and performing a magic trick that involves pulling an accreditation certificate out of thin air.    Sounds absurd, right?    Well, for medical device reps like myself, this ludicrous spectacle is our reality. We are the […]

      I am a medical device sales rep. I spend my days in doctors’ offices and operating rooms, trying to convince healthcare providers to use my company’s products and then assist in any way I can to make sure the procedure they are doing goes well and there are no issues relating to

The term “orthopedic” originally referred to physicians who treated pediatric bone related illnesses and injury.  Today this specialty treats all aspects of the musculoskeletal system in children and adults.  While this “all aspect” concept is good for medicine, it is not good for the average consumer who is in need of a specific treatment. These

Advantages of Custom-Made Total Knee Replacement Implants: Improving Patients Outcomes and Satisfaction History   Since 1968 when the first total knee replacement was performed in the US, total joint arthroplasty has been proven to be one of the most cost effective procedures performed. One of the reasons is that during the procedure, the cause of

The first published example of internal fixation of a fracture was in 1963 by what would be later known as the Swiss AO group. Interestingly, the US version of the publication left out pictures of fresh tibia fractures being treated because it was felt that including them would risk the reputation of the AO group